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ESG NEWSDESK, AUG 5: For the third consecutive year, the Entertainment Society of Goa will co-host the country’s premiere film event at the 37th International Film Festival of India (IFFI) in conjunction with the Directorate of Film Festivals (Ministry of Information & Broadcasting). Scheduled to be held from November 23 to December 3, movie aficionados will mark their rendezvous with the red carpet and breathe in the heady intoxication of a State geared up to celebrate the movies in the true spirit of world class entertainment. As preparations set deadlines to host IFFI Goa 2006, this year the event synergizes global participation, high profile glamour, top notch entertainment to package a repertoire of critically acclaimed international films, world premieres, film bazaars, children workshops, street animation, music concerts and open-air beach screenings.
Established by the Government of Goa in 2004, the main objective of the Entertainment Society of Goa is to frame an entertainment policy to help cultivate Goa into a world-class international entertainment nerve center of the country. Spearheading this goal by hosting the International Film Festival of India, the Entertainment Society of India believes in making a concerted effort to build a year round event calendar encouraging joint co-productions with international brands in the field of cinema, marketing and branding Goa through ventures that focus on entertainment and its allied activities. Mooted by the Govt of Goa and the Information and Broadcasting Ministry based on Goa’s world reputation as a tourist destination, with its unique flavour of European lifestyle co-existing with multi-cultural ethnic sensibilities, Goa has won hands down as the permanent venue inviting consensus from internationally recognized festivals as an ideal venue for IFFI. Building on its mandate to create public consciousness about films and film festivals, the Entertainment Society of Goa endeavours to inculcate a cinematic sense of appreciation, representing itself successfully at world famous destinations like the Cannes Film Festival, the Toronto Film Festival etc.
Speaking on behalf of the Entertainment Society of Goa, the Chief Secretary of Goa, J P Singh currently overseeing preparations to IFFI Goa 2006, says, “We hope to have a better and wider cinema programming. For this task, the Entertainment Society of Goa has taken the initiative to take on board several consultants of impeachable cinema expertise. This year, we hope for more representational international participation and delegates from key international market centers.”
Also underway as preparations crescent to finale, the Entertainment Society of Goa is also working on getting various countries to set up trade pavilions for IFFI’s film bazaar. The beautiful heritage building currently serving as the nerve center for the festival offices will function as the administrative and media center to facilitate smooth flow of communication and participation. Building upon ESG’s mandate to enhance feasible infrastructure to host IFFI with the first four-screen INOX multiplex built in record time of 100 days in 2004, the ESG has currently initiated several infrastructural proposals to strengthen its assets in the smooth execution of the film festival.
Commenting on the upgradation of infrastructural facilities for IFFI, CEO, Entertainment Society of Goa, Ms Nandini Paliwal says, “The Government of Goa is committed to making the initial investments to make the film festival a self-sustaining event. We’re working hard in this direction.” With the Entertainment Society of Goa in the running to take over IFFI in the near future with a team dedicated towards its success and management, the show has begun to roll for an encore with lights, camera and action.
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