Qube Cinema partners with 48th IFFI

Goa, November 24, 2017: Qube Cinema announced its partnership with the 48th International Film Festival of India (IFFI), taking place in Goa from November 20-28. Qube Wire is the official distribution partner for the festival and filmmakers increasingly relied on Qube Wire for secure and reliable movie content delivery to the festival.

Qube Wire helps eliminate the outdated process of physical Digital Cinema Package (DCP) transportation, and manage the DCPs and Key Delivery Messages (KDMs) of all film screenings for the 48th edition of this prestigious international film festival. The dedicated festival module in Qube Wire eliminates the risk of drive failures and corrupted content associated with physical delivery and storage. The Qube Wire cloud platform will act as a central hub for all content, transforming the distribution process and ensuring that KDMs are always targeted to the correct screen devices.

“Qube Wire has proved to be a boon for the filmmakers, distributors and film festivals globally. It has changed the dynamics of movie distribution” said Nagesh Kukunoor, acclaimed filmmaker and Chairman of the Technical Committee of IFFI.

Senthil Kumar, Co-founder of Qube Cinema said “The International Film Festival of India has succeeded in establishing itself as a leading global film festival. We are happy to reaffirm our support to IFFI 2017 this year. Qube Wire’s features make it a great solution for film festivals while also making it easier and safer for independent filmmakers to screen their movies at film festivals around the world.”

Qube Wire, for the first time, provides a complete solution that allows international distributors to send movies to cinemas anywhere in the world, quickly and safely. They can either directly generate KDMs within the Qube Wire ecosystem or assign territory-limited rights to local distributors so that they can pick the actual theatres.

The 48th International Film Festival of India is taking place from 20th to 28th November.